About Silver Cross

Silver Cross - since 1877Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.

We have a saying here at Silver Cross:

There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials; the rest is easy.

Customer Service

We are committed to providing world class customer services throughout your Silver Cross experience.


Our Story

Read about the history of Silver Cross, from a postman's idea in 1877 through to modern day.


Design & Detail

Having a big idea is one thing, but thinking small and paying attention to detail is how we develop our products


Request a Brochure

The latest version of our award-winning brochure is about to be released - why not reserve your free copy today?


International Distribution

From humble beginnings in Leeds to globe-trotting distribution. If you are visiting this website from outside of the UK then find your nearest distributor here.

Surf, by Silver Cross

Click here to request your copy of the Silver Cross brochure, 'Firsts'

Join 'Your Silver Cross' today