General
This privacy statement sets out how silvercross.co.uk will store and use information relating to you. This applies to the entire web site. Any changes to these policies will be posted on Privacy Policy. Silver Cross is the trading name of Silver Cross (UK) Ltd.

silvercross.co.uk is committed to respecting your privacy. We have structured our web site so that, in general, you can visit the website without identifying yourself or revealing any personal information. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this Privacy Statement.

Security Information
silvercross.co.uk is committed to protecting your privacy. We have taken all the essential measures to make sure that any information you give us remains private and secure and that your registration information is processed with total confidentiality.

When you access your account information, we offer the use of a secure server. Furthermore, as required by the UK Data Protection laws, we follow strict security procedures in the storage and disclosure of information, which you have given us, to prevent, unauthorised access.

What we collect and what we do with the information we gather
We collect the following information to understand your needs and provide you with a better service, and in particular for the following reasons:

- When you register with us to receive our newsletter or details of offers or new products we will collect your e-mail address. If you don't want to receive a newsletter, or promotions from Silver Cross simply un-tick the 'Keep Me Updated…’ box on the ‘Your Silver Cross’ profile page.

- Email addresses entered to access the Your Silver Cross area are validated so that we can monitor use of the forum and to protect against abuse of this facility. We're glad to say we hardly ever have to do this.

- We use the information for internal record keeping purposes as well as to analyse and improve the user experiences of the silvercross.co.uk website. e.g. One of our representatives may follow up with you, either by e-mail, phone or mail, as part of our customer care procedure.

- If you enter competitions we'll also do this by collecting your email address.

- To send promotional e-mail about new products, special offers and services or other information for silvercross.co.uk, Silver Cross and selected third party companies which we think you may find interesting using the e-mail address which you have provided unless you have asked us not to do so when you registered as a user on this site.

- From time to time, we may also use your information to contact you for market research purposes. We may contact you by e-mail, phone or mail.

Who we share the information with and your choices
When you use this site and have not advised us to the contrary, you are agreeing that we may use your personal information for the purposes set out in this statement.

We will not sell, distribute or lease your personal information to third parties other than our subsidiaries and parent company or our successor in business unless we have your permission or are required by law. We may release your personal information to our authorised direct marketing agents unless you tell us that you do not wish this to happen.

This process may include sending personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.

When you provide any information on line, you should look for the box which you can click to say that you do not want the information to be used by anyone for direct marketing purposes. If you have not previously objected to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or e-mailing our Data Protection Compliance Officer at the address below.

What if you think we have incorrect information or you would like a copy of the information we hold about you?
If you believe that any information we are holding on you is incorrect or incomplete, please write or e-mail us as soon as possible using the address below. We will correct any information which was found to be incorrect promptly.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. This fee will not exceed £10. If you would like a copy of the information held on you, please write or email our Data Protection Compliance Officer at the address below.

The Data Protection Compliance Officer
Silvercross (UK) Limited
Micklethorn,
Broughton,
Skipton,
North Yorkshire
BD23 3JA

Email: privacymatters@silvercross.co.uk